Alëna Popova

Alëna Popova

Fashion designer and stylist · Paris

I finished a fashion design degree at IFA Paris this summer — stylisme and modélisme, which in practice means I can draw a thing and then cut it. Before that, a foundation year in art direction.

I've worked on shoe design at VEJA, on knitwear and jersey at Sézane, and as a styling assistant at DIDU: patterns, fittings, moodboards, shoots. Most weeks I'm also on the floor of an archive boutique in the Haut Marais, which is where you learn what a good piece looks like, because a hundred of them go through your hands in a week.

Now I dress people in clothes that already exist — and make the piece when it doesn't.

Now
Secondhand styling and made-to-measure — Paris and remote The Parisian Vintage — archive boutique, Haut Marais
Education
Bachelor, Fashion Design & Technology — IFA Paris 2023–2026 Foundation, Art Direction — British Higher School of Art and Design 2022–2023
Experience
VEJA — shoe design Sézane — knitwear and jersey, technical DIDU — styling and studio
Selected work
Les Ombres Errantes — graduate collection, 2026 Creative book — nine projects, 2023–2026
Tools
Lectra · Clo3D / VStitcher · Blender · Photoshop · Illustrator · InDesign
Languages
Russian · French · English

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